Recent Heaven Hill Articles

Heaven Hill Taps Earthbound Brands as Exclusive Licensing Agency, Signaling a New Chapter for Its Storied Portfolio Heaven Hill Brands, the Bardstown, Kentucky-based titan of American spirits, has made a significant move beyond the barrel. The company has named Earthbound Brands as its exclusive lic

Heaven Hill Turns a Spelling Spat Into a Global Marketing Moment for Elijah Craig There are few arguments in the spirits world more reliably guaranteed to ignite a bar-room debate than the spelling of the drink in the glass. Whiskey or whisky? With an "e" or without? Depending on which side of the

Heaven Hill Reaches a Milestone: The 20th Edition of Parker's Heritage Collection Arrives with Rye Backset Bourbon Twenty years is a long time to sustain anything in the American spirits business, where trend cycles move fast and the shelves are perpetually crowded with newcomers. Heaven Hill Dist

Heaven Hill and the Wildcats: Inside the Boldest Bourbon-Athletics Deal in College Sports For decades, the connection between bourbon and the University of Kentucky was the kind of thing that lived in tailgate coolers and postgame toasts rather than official press releases. On September 3, 2026, t

A 75th Birthday Party With a Dark Cloud Overhead: Black Velvet Whisky and the Canada-U.S. Trade War There are not many ways to celebrate a 75th anniversary in the whisky business that feel genuinely earned. Decades of grain, water, oak, and patience stack up behind every milestone, and the Lethbri

Heaven Hill's Double Mash Is a Genuine First: A Bottled-in-Bond Bourbon Built From Two Distinct Mashbills Bourbon has never lacked for innovation theater — limited releases, experimental finishes, barrel-strength expressions that push proof into the stratosphere. But every once in a while, a produ

Heaven Hill Drops the Spring 2026 Old Fitzgerald Bottled-in-Bond Decanter: What You Need to Know About the 17th Edition Every year, twice a year, bourbon collectors across the country mark their calendars for one of the most anticipated allocated releases in American whiskey. Heaven Hill Distiller

Elijah Craig Expands Its Single Barrel Lineup: The Story Behind the 21-Year-Old Release and Where It Fits in a Decades-Long Legacy Heaven Hill Distilleries has never been a company that rushes anything. From the rickhouses stacked deep with aging bourbon in the hills around Bardstown, Kentucky, to